Kizspy Question: 18
(Choose 1 answer)
FLUSTERI LOW LOW
The price a firm charges for a good or service is typically less than the value placed on that good or service by
the customer. This is because:
A. the customer's disposable income is significantly higher than what the market demands.
B. the customer captures some of that value in the form of a consumer surplus.
C. regulatory mechanisms ensure that the customer is not overcharged for products/services.
D. marketers implement psychological pricing tactics to ensure that customers perceive the prices to be low.
