Kizspy | Question: 8
(Choose 1 answer)
In the text below, which phases of the purchase funnel are mentioned?
When searching for information for my next trip, I came across an advertisement of South Africa in a travel magazine. I went online and looked at the different itineraries that I could do in that country. I also read some of the reviews of hotels, attractions, bus and train options. I evaluated other options such as Zimbabwe, Kenya and Tanzania. Finally, I decided on South Africa and made my reservation through a travel agent in that country, who responded promptly to my request.
A. Awareness, Consideration, Purchase
B. Influencing, Pre-purchase, Purchase
C. Essence, Values and Extended
D. Branded House, Hybrid and House of Brands
