Kizspy | Question: 17
(Choose 1 answer)
In a scenario where a company serves four distinct customer segments with different willingness to pay for hotel rooms and theme park entrance, which pricing strategy should the company use to maximize revenue if bundling is not allowed?
A. Set a single price for both hotel room and theme park to appeal to all customer segments equally
B. Price discrimination by setting different prices for each segment based on their willingness to pay
C. Set the highest possible price for both the hotel room and theme park to maximize profit from high-paying segments
D. Optimize prices for hotel room and theme park separately to reflect the willingness to pay of different customer segments for each product
