Kizspy | Question: 37
(Choose 1 answer)
A hyperbole cognitive message strategy is a(n):
A. Testable claim of superiority that can be supported or substantiated in some manner
B. Untestable claim based upon some attribute or benefit
C. Claim of superiority based on a specific product attribute intensely so that it cannot be made by a
competitor
D. Direct promotion of product attributes
