Kizspy | Question: 4
(Choose 1 answer)
What is brand equity?
A. It outlines the proof points or what the brand is claiming to credibly deliver on the positioning
B. A set of attributes that summarize how the Brand connects with its stakeholders, i.e. wants to be
perceived, and defines the Brand personality / character
C. A set of assets (and liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the
value provided by a product or service to a firm and/or the firm's customers
D. A concept that summarizes who we are and our key promise to our stakeholders
