Kizspy | Question: 16
(Choose 1 answer)
If a movie theater knows the willingness to pay of three customer segments (A, B, and C) across their first five
visits, how can it maximize revenue?
A. Charge the highest possible price based on the willingness to pay of the highest segment (Segment C) for
each visit
B. Set the same price for all visits to maintain simplicity and avoid confusion among customers
C. Charge different prices for each visit based on the highest willingness to pay for that specific visit across
the three segments
D. Offer discounted bundles that include multiple visits, regardless of individual willingness to pay for each visit
