Kizspy | Question: 50
(Choose 1 answer)
If Apple wants to maximize profits for the 4GB iPhone based on an experiment that segmented iPod owners
and non-iPod owners, what would be the best pricing strategy?
A. Set the lowest price ($299) to maximize the number of pre-orders from both iPod owners and non-owners
B. Set the medium price ($399) to balance pre-order rates between iPod owners and non-owners while
ensuring higher margins
C. Set the highest price ($499) to maximize revenue per unit, despite lower pre-order rates
D. Focus on the iPod owners only and set a price of $299 to take advantage of their higher willingness to
pre-order
