(Choose 1 answer)
An e-tailer can use cookie files and other technologies to track the specific browsing and buying behavior of each consumer. With that information, the e-tailer can create a marketing plan tailored to that consumer's pattern by showing items of interest or offering incentives that appeal to that consumer's sense of value, which is referred to as
A. personalization
B. customization
C. profiling
Rsh
Q: 50
