ISC301_-_SU_2024_-_FE_2306.webp
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ISC301_-_SU_2024_-_FE_2306.webp

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Kizspy | Question: 34
(Choose 1 answer)
What role does personalized communication play in increasing loyalty and trust in e-commerce?
A. Personalization is irrelevant in online interactions.
B. Personalized communication builds a connection with customers, enhancing trust and loyalty.
C. Customers prefer generic and mass communication.
D. Personalization is limited to in-person transactions only.

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