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Answer (Choose 1 answer)
Why it is said that the process of telling your brand story is never-ending?
A. Because there are so many stories to unfold.
B. Because storytelling is an active business model where brand elements continue to evolve along with the brand's own diversification in the marketplace.
C. Because most brands have spent time and resources defining their brand elements, which make up the attributes of the story character.
D. Because the story must be told in different angles
