30 Answer
(Choose 1 answer)
The role of the audience in selecting which media to use is based on the following assumptions (Katz,Blumler, & Gurevitch, Utilization of Mass Communication by the Individual, 1974):-Individual audience members are active in selecting the medium they view -Audience members' make media selections based on how a particular medium gratifies their individual needs -Each medium do not compete with others to satisfy the mass audience
A. True
B. False
