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Answer (Choose 1 answer)
In transmedia storytelling, drillability is
A. The capacity of the public to engage actively in the circulation of media content through social networks and in the process expand its economic value and cultural worth
B. The capacity of the public to dig deeper into a narrative, probing beneath the surface to understand the complexity of a story and its telling.
C. The quality of phenomena which occur only within one medium, while intermediality describes the quality of phenomena which can move in between two or more media, that is, which transgress media boundaries.
D. The result of a unifying, consistent and coherent experience that is systematically developed across multiple texts.
