(Choose 1 answer)
R&D at Venus Electronics Inc. has created an innovative new device. Management now needs to decide if Venus should launch this device as its next new product now or wait for the next one. Venus can estimate the costs to develop, produce, and market this device as well as forecast sales. But there are many unknowns in both the new product development and market conditions that Venus cannot accurately predict. Therefore,Venus is making this decision under a condition of
A. Risk
B. Uncertainty
C. Certainty
D. ambiguity.
E. security.
Exit 16
