MKT101_-_FA_2022_-_Block5_-_FE_164.webp
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MKT101_-_FA_2022_-_Block5_-_FE_164.webp

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are less frequently purchased consumer products and services that customers co on suitability, quality, price, and style. Consumers spend much time and effort in gathering ir making comparisons about these products.
A. Shopping products
B. Convenience products
C. Unsought products
D. Industrial products
Next
E. Line extensions
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