(Choose 1 answer)
P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the new-product development process before P&G could.stage of the
A. commercialization
B. business analysis
C. idea generation
D. screening
E. product concept development
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