(Choose 1 answer)
A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones. Of which element of the promotion mix is this an example?
A. sales promotion
B. Advertising
C. public relations
D. personal selling
E. Product
vat fini
Finish
E35
