20 Answer
(Choose 1 answer)
Researchers have found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?
A. brand perception
B. product image
C. brand personality
D. brand concept
E. brand equity
