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Answer (Choose 1 answer)
Which of the following is NOT a challenge presented by the product life cycle that a firm must face?
A. All products eventually decline.
B. Changing tastes, technologies, and competition affect the marketing of the product as it passes through life-cycle stages.
C. A firm must be good at developing new products to replace aging ones.
D. A firm must be good at adapting its marketing strategies.
E. It is difficult to plot the stages as a product goes through them.
