Kizspy | Question: 36
(Choose 1 answer)
All of the following are reasons that marketers are losing confidence in television advertising EXCEPT which one?
A. TV ad spending is rising at a slower rate than online ad spending.
B. TV and other mass media no longer capture the lion share of promotional budgets.
C. Many viewers are using video streaming or DVRs.
D. Mass media costs are rising.
E. TV audience size is on the decline.
