MKT101_-_REB5_-_FA_2023_1310.webp
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MKT101_-_REB5_-_FA_2023_1310.webp

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(Choose 1 answer)
Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is NOT one of them?
A. It may not exist.
B. It may not be relevant.
C. It is generally more expensive to obtain than primary data.
D. It may not be current.
E. It may not be impartial.

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MKT101
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