(Choose 1 answer)
Tan Beng Seng is opening a new commercial children's play space and is studying the factors that are close to the company that affect its ability to serve its future customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What is Tan studying?
A. the macroenvironment
B. the microenvironment
C. the marketing environment
D. the demographic environment
E. the global environment
Exit 12
