Answer (Choose 1 answer)
Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, Web site,and retail outlets. It uses the same models in its catalog and in its print ads as well as on its Web site. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using
A. buzz marketing
B. experiential marketing
C. integrated marketing communication
D. word-of-mouth marketing
E. database marketing
Exit 30
