Multiple Choices
(Choose 1 answer)
Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." According to this premise, consumers
A. buy products to support their self-images
B. do not identify with brand personalities
C. are affected by subconscious motivations
D. are attracted to products that expand their existing attitudes
E. conduct the information search
