(Choose 1 answer)
Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use?
A. more-for-the-same
B. more-for-more
C. repositioning
D. the-same-for-less
E. more-for-less
FUO
8
