MKT101_-_SP_2024_-_Block_5_-_RE_1953.webp
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MKT101_-_SP_2024_-_Block_5_-_RE_1953.webp

(Choose 1 answer)
Lifestyle characteristics and personality characteristics are two types of variables used in segmentation.
A. demographic
B. behavioral
C. social class
D. psychographic
E. user status
FUO
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MKT101
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