Which of the following statements about buying centers is true?
A. The buying center is like a standing committee.
B. The buying center roles are specified on the organizational chart.
C. The typical buying center has five employees, one to assume each of the buying center's roles.
D. An individual's role in the buying center does not change.
E. The buying center may involve informal participants who are not obvious to sellers.
(CI
an
it to
fini
ExO: 21
