(Choose 1 answer)
P&G sells six brands of laundry detergent in the United States, each designed for one of six laundry segments P&G has identified. Together, these six brands take 62% of market share. Which of the following is a disadvantage of P&G's differentiated marketing strategy?
A. lost sales that would have been made with an undifferentiated marketing strategy across all segments
B. lack of resources to succeed in an attractive segment
C. increased costs for separate marketing plans for each brand
D. lost customer loyalty due to lack of brand loyalty
E. other suppliers controlling pricing
Exit 37
