(Choose 1 answer)
Which of the following statements about buying centers is true?
A. The buying center roles are specified on the organizational chart.
B. The buying center is like a standing committee.
C. An individual's role in the buying center does not change.
D. The buying center may involve informal participants who are not obvious to sellers.
E. The typical buying center has five employees, one to assume each of the buying center's roles.
Exit 42
