(Choose 1 answer)
For the past 10 years Bill and Margaret Kennedy have saved money to go to the Super Bowl should their team, the Chicago Bears, ever win the NFC championship. This is the year, and several tour companies offer attractive, but very similar, packages to the game. They want to be certain to choose the best one. Bill and Margaret are most likely to exhibit
A. dissonance-reducing buying behavior
B. complex buying behaviour
C. habitual buying behaviour
D. brand familiarity buying behaviour
E. variety-seeking buying behavior
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Exit 29
