(Choose 1 answer)
Atlas Steel Corporation lacks the confidence, capital, and capacity to launch its new steel product into full national or international distribution. Test market results look promising, so what should be management's next step?
A. develop a planned market rollout over time
B. seek the help of a nationally known consultant
C. secure a loan to provide confidence,capital, and capacity
D. develop a prototype
E. retest the product in additional markets
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Exit 48
