MKT101_-_SU_2024_-_Block_5_-_FE_2645.webp

Kizspy | Question: 47
(Choose 1 answer)
is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.
A. Reach
B. Qualitative value
C. Format
D. Premium
E. Frequency