Kizspy | Question: 33
(Choose 1 answer)
A car maker's strategy of advertising a basic vehicle model with few conveniences and comforts at a low price to entice buyers and then convincing customers to buy higher-priced models with more amenities is an example of which of the following?
A. product line pricing
B. optional product pricing
C. captive product pricing
D. by-product pricing
E. cost-based pricing
