Kizspy | Question: 9 (Choose 1 answer)
Donna wants to buy a new coat. During the stage of her purchase process she will ask her friends to recommend a store and/or a style of coat. She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range.
A. need recognition
B. information search
C. evaluation of alternatives
D. purchase decision
E. postpurchase behaviour
