Kizspy | Question: 17
(Choose 1 answer)
A catalog retailer has identified African-American professionals between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products. The retailer plans to direct its marketing efforts toward this group of consumers. The retailer has identified a
A. target market
B. marketing mix
C. product mix
D. mass market
E. market aggregation
