(Choose 1 answer)
Jeff had collected a nice wardrobe before graduating from college. All of his friends considered him "well-dressed." After the first day at his new job, however, Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing. Jeff had just experienced the power of a new
A. reference group
B. private luxury
C. avoidance group
D. brand community
Exit 6
