Kizspy | Question: 27
(Choose 1 answer)
How does the self-concept relate to consumer behavior in terms of self-reward and self-expression?
A. Consumers use products solely to fit into social groups.
B. The self-concept drives consumers to purchase items that either reward themselves or express their self-identity.
C. Self-reward and self-expression are irrelevant to modern consumer behavior.
D. Self-concept leads to purchasing decisions that are primarily influenced by peer pressure.
E. Consumers rarely consider their self-concept when making purchase decisions.
