Kizspy | Question: 31
(Choose 1 answer)
What is meant by 'brand personality' and why is it crucial for building brand loyalty?
A. Brand personality refers to the functional attributes of a product that consumers prefer.
B. It describes the economic value consumers attribute to a brand based on its pricing strategy.
C. Brand personality is the set of human traits attributed to a brand, influencing consumer loyalty by creating
emotional connections.
D. It refers to the legal identity of a brand that protects it from competitors.
E. Brand personality is the social media presence of a brand, determining its popularity.
