MKT201_-_SU_2024_-_FE_2393.webp
JimmyNguyen

MKT201_-_SU_2024_-_FE_2393.webp

(Choose 1 answer)
It assumes that we observe our own behavior to determine just what our attitudes are, much as we assume that we know what another person's attitude is when we watch what he does. What concept is mentioned in the above sentence?
A. principle of cognitive consistency
B. abc model of attitudes
C. self-perception theory
D. social judgement theory

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