Kizspy | Question: 48 (Choose 1 answer)
For marketers, consumers' beliefs about products can be portrayed and changed by marketing efforts, but that effort must meet customers' expectations when they actually buy and consume the product, this is due to:
A. Customers often build trust based on their trial consumption
B. Customers often build trust based on brand names
C. Customers often build trust based on the tendency to assign a useful function to each product attribute.
D. Customers often build trust based on the importance of attributes for that product.
