MKT202_-_FA_2022_-_FE_248.webp
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MKT202_-_FA_2022_-_FE_248.webp

Multiple choices 34/50
Answer (Choose 1 answer)
A. Reduce consumer fears about the variation in performance
B. Tangibilize the intangible
C. Make the service more abstract
D. Feature the working relationship between provider and customer
E. Promise what is possible
Next
Which of the following is not a recommended guideline for developing service communications?
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Exll
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