MKT202_-_FA_2024_-_FE_2973.webp
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MKT202_-_FA_2024_-_FE_2973.webp

Kizspy | Question: 27 (Choose 1 answer)
Which of the following is NOT correct about the Service Profit Chain?
A. Quality and productivity drive value.
B. Employee loyalty drives service quality and productivity.
C. External quality drives employee satisfaction.
D. Top management leadership underlies the chain's success.
E. Value drives customer satisfaction.

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