MKT202_-_FA_2024_-_FE_2973.webp
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MKT202_-_FA_2024_-_FE_2973.webp

Kizspy | Question: 46
(Choose 1 answer)
Which is NOT correct about designing service guarantees?
A. Some guarantees are simple and unconditional.
B. Service guarantees should be easy to understand and communicate.
C. The guarantee must be on something that is important to the customer.
D. It should be difficult for the customer to invoke the guarantee.
E. The customer should be able to collect on the guarantee without any problems.

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