MKT202_-_FA_2024_-_RE_3070.webp
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MKT202_-_FA_2024_-_RE_3070.webp

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Kizspy | Question: 5
(Choose 1 answer)
A problem that a fixed-capacity service can face is excess demand which occurs when:
A. The level of demand exceeds maximum available capacity with the result that some customers are denied service and business is lost.
B. Staff and facilities are busy without being overworked, and customers receive good service without delays.
C. Demand is below optimum capacity and productive resources are underutilized, resulting in low productivity.
D. No customer is turned away, but conditions are crowded, and customers are likely to perceive a deterioration in service quality.

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