MKT202_-_SP_2023_-_FE_249.webp
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MKT202_-_SP_2023_-_FE_249.webp

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Using SERVQUAL to evaluate quality of the service, a bank asks customers to provide feedback on the user-friendliness of their ATM machines. Which dimension in SERVQUAL does the question aim at?
A. Tangibles
B. Reliability
C. Responsiveness
D. Assuarance
E. Emphathy
Exll
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