MKT202_-_SP_2025_-_FE_3573.webp
Rui2004

MKT202_-_SP_2025_-_FE_3573.webp

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Kizspy Question: 17
(Choose 1 answer)
One method to guide servicescape design is to ask customers to take photographs of their experience and
these are used as basis for further interviews or included as part of survey of experience. This method is
referred to as:
A. Feedback
B. Field experiment
C. Observation
D. Photo audit

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