Kizspy | Question: 37
(Choose 1 answer)
It is given that customer loyalty is crucial to a firm's profitability since customers become more profitable over
time. Which of the following is NOT an advantage to incremental profits of a loyal customer?
A. Increased purchases
B. Reduced customer service costs
C. Referrals to other customers
D. Price premium resulted from lower price sensitivity
E. Lower raw materials costs as allowances offered by the suppliers
