Kizspy | Question: 41
(Choose 1 answer)
FLEVER LOW LOM
What is the main difference between franchising and licensing as distribution strategies?
A. Franchising involves selling products, while licensing involves services
B. Franchising requires a contractual agreement, while licensing does not
C. Franchising allows the use of a brand name, while licensing permits another supplier to deliver the core
product
D. Franchising is used in financial services, while licensing is used in trucking
