MKT202_-_SP_2025_-_FE_3573.webp
Rui2004

MKT202_-_SP_2025_-_FE_3573.webp

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Kizspy | Question: 47
(Choose 1 answer)
FUSTER, LOW LOM
Which of the following strategies can be used to manage variability in customer participation and ensure
consistent service quality?
A. Standardizing all service processes and minimizing customization
B. Increasing customer involvement in all service activities
C. Implementing self-service technologies and clear guidance for customers
D. Reducing front-stage activities and focusing on back-stage efficiency
E. Ignoring customer feedback to maintain a standard process

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