Kizspy | Question: 17
(Choose 1 answer)
FLIOVERFLOW LOW
Which of the following statements accurately reflects the psychological impact of a well-crafted servicescape?
A. It does not influence customer perceptions or behavior.
B. It can enhance customer satisfaction and encourage loyalty.
C. It primarily benefits only the service provider, not the customer.
D. It creates confusion about service pricing.
E. It increases the likelihood of service failures.
