Kizspy | Question: 37
(Choose 1 answer)
Which statement is INCORRECT about the value creation process?
A. Customers benefit from priority, tiered services, loyalty rewards, and customization.
B. The value created for the firm includes reduced customer acquisition and retention costs.
C. CRM is most successful when there is a win-win situation for the firm and customers.
D. There is no need for customers to participate in CRM to benefit from the firm's CRM strategy.
E. The value creation process translates business and customer strategies into specific value propositions
for customers and the firm.
